A revenue engine that doesn't run through your calendar.
I step in as a fractional CRO or growth lead for small and mid-size businesses that have outgrown founder-led selling — building the pipeline, forecasting, and process that make growth repeatable, not personal.
Built for a specific kind of company
Not every business needs a fractional CRO. This tends to be the right fit if most of the following sound familiar.
- 01Revenue still runs through the founder's own calendar and relationships, not a repeatable process.
- 02Pipeline reviews are more instinct than data — forecasts miss, and nobody's quite sure why.
- 03You have product-market fit and real revenue, but growth has plateaued or become unpredictable.
- 04You need senior revenue leadership but aren't ready for the cost or commitment of a full-time CRO or VP Sales.
- 05You sell into SaaS, AI, cybersecurity, cloud, healthcare, education, or public-sector markets — sectors with longer, more complex sales cycles.
Ways to work together
Engagements are scoped to what the business actually needs right now — from a bounded diagnostic to embedded, ongoing leadership.
Fractional CRO / Growth Lead
Part-time, embedded revenue leadership — I own pipeline, forecasting, sales hiring and coaching, and reporting to you or your board, the same way I have as CRO and CGO for other companies.
GTM & Sales Process Audit
A focused 2–4 week review of your ICP, sales stages, messaging, and pipeline — ending in a concrete written plan, not a slide deck of generic advice.
Revenue Operations & CRM Rebuild
Cleaning up or standing up your CRM, pipeline stages, and forecasting model so your numbers are something you can actually trust and report on.
Sales & Leadership Coaching
Regular 1:1 coaching for founders and sales leaders — grounded in two decades of building and coaching revenue teams, not generic accountability check-ins.
How an engagement starts
Every relationship starts the same, low-commitment way — regardless of which service ends up being the right fit.
Conversation
A 30-minute call, no charge, to understand where growth is stuck and whether it's a fit.
Diagnostic
A short, structured look at your pipeline, process, and numbers as they actually stand today.
Plan
A concrete, prioritized roadmap — what to fix first, and what it will take.
Execution
Embedded or project-based work, with regular reporting back to you or your board.
Twenty years building revenue engines, not just advising on them
I've spent my career inside the businesses I've helped grow — closing the deals myself, hiring and coaching the teams, and building the forecasting and CRM discipline that makes growth predictable. That's the same work I now bring to smaller companies on a fractional basis, across Toronto and North America.
Alongside consulting, I've run an executive and sales coaching practice since 2002, working directly with founders and executives navigating growth, transitions, and complex sales.
- Chief Growth OfficerDASRO CONSULTING
- VP Sales & MarketingTHEAPPLABB
- Chief Revenue OfficerOMNICONVERT
- VP, SalesTHIRD FACTOR INC.
- Managing DirectorONLINE BUSINESS SYSTEMS
Let's figure out if this is a fit.
No pitch on the first call — just a straight look at where growth is stuck and whether a fractional engagement makes sense.