EMBEDDED LEADERSHIP
Fractional CRO / Growth Lead
Embedded, part-time revenue leadership for companies that have outgrown founder-led selling but aren't ready for the cost or hiring risk of a full-time Chief Revenue Officer or VP Sales. I plug directly into the leadership team, owning the revenue number and reporting results the same way I have as CRO and CGO for other companies, typically for 10–20 hours per week.
Who it's for
Companies with $2M–$20M in revenue where sales still runs informally through the founder, forecasts are frequently missed, and no one senior is clearly accountable for the number.
What's included
- Ownership of the sales pipeline, forecast, and quota structure
- Hiring, onboarding, and coaching of sales reps as the team grows
- Weekly or bi-weekly leadership/board reporting on revenue performance
- Ongoing refinement of ICP, messaging, and sales process
- Direct involvement in complex or strategic deals when needed
Example deliverables
- A monthly board/leadership revenue report
- A documented sales playbook (ICP, qualification, objections, stages)
- A 90-day revenue plan at engagement start, updated quarterly
- A compensation and quota plan for the sales team
- A hiring scorecard for new sales reps